Digital Marketing Modern Apprenticeship

There is now an exciting digital marketing vacancy within Cluny Country Store, for a creative and driven individual based initially around outdoor & hunting clothing. With a continued and extensive growth in sales both online and in store, we are looking for an ambitious candidate to join us and help develop our online presence. Working together with a close-knit team, the successful candidate will have real opportunities for progression within the company, specifically within the outdoor clothing division.


Necessary Skills & Experience:

The successful candidate will be a creative thinker with a proven track record in digital marketing or some form of related further education. Experience should include quality content creation, SEO implementation, social media and website management, and experience with google systems. They will be excellent with IT, comfortable with excel, word and learning new software systems. They will have excellent communication skills, both written and verbal. Knowledge of graphic design and photo/image editing experience are desirable, along with previous roles in a retail environment and front-line sales experience. The successful candidate MUST have their own mode of transport and, ideally, have an interest in some form of outdoor recreation.



Initially, the remit will cover responsibility for all outdoor clothing sales. The successful candidate will be required to know and understand all of our clothing and footwear lines and products, and actively sell them. Once established and competent in the selling role, the successful candidate will be expected to manage the organizational marketing, (in-store and online). This will involve the following responsibilities:

– Create, maintain and develop all online content and promotional activities to target audiences

– Plan relevant/seasonal social media campaigns and offers

– Maintain and develop website SEO

– Manage external agency relationships for marketing and events

The level of responsibility given will be tied to the successful candidate’s ability, performance levels, and desires.


Day to day jobs will initially include:

Management of sales in store & online. This will encompass one to one customer sales, quality email marketing and social media management (brand training will be provided)

Website management and development

Involvement with the buying process and decision making

Specific sale implementation


Desired Characteristics:

Creative, self-motivated personality

Attention to detail

Natural, confident sales ability with a desire to learn

Previous sales experience

Capable of working independently

Able to Multi-task and adapt quickly

Keen to learn and progress

Interests in outdoor recreation are favourable



Very Competitive Salary

Employee discount

Real scope for progression within the company


Our premises are located on Bowhouse Farm, Kinglassie, Fife, around 3 minutes off

of the A92 just outside of Kirkcaldy. This is easily accessible from Edinburgh (40

minutes). The role will be based here full time therefore commuting is essential

(there is no public transport direct to our location).

What skills will I learn?

Your training will start with a 6-12 months apprenticeship from Sixth Sense Training, which consists of learning on the job, as well as their custom-built E-Learning platform. You will benefit from the expertise of your employer as well as from industry standard training that we provide. You will develop all the skills you need to pass your work-based assessments. Our assessors are available to provide one-to-one support and will work with your line manager to ensure you settle into your new role.

You will gain an SQA Diploma in Digital Marketing, which is a Nationally recognised qualification and may be used to gain employment and further your career.

***Please note all candidates must be 16-24 due to government apprenticeship funding and must be able to commute to Kinglassie. We welcome applicants from aged 16-29 if you are care experienced or a person with a disability***

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