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Spotlight on Lee Fyfe

Spotlight on Lee Fyfe: Digital Marketing Apprenticeship

My Career Journey Before Sixth Sense Training

In March I started a Digital Marketing Modern Apprenticeship at Sixth Sense Training. Before deciding to become a modern apprentice I was a Sales Advisor at Superdrug working part-time. Although the experience was good, it was not a job I wanted to pursue as a career. I had also recently completed an HNC in Events Management at college and decided to look for an apprenticeship, as I wanted a full-time job and income.  Digital Marketing looked like a great area to continue to improve the skills I had learned at work and college.

I wasn’t the best pupil at school, struggling with some classes, although I was much better with creative classes. I went to Calderglen High School and I enjoyed the experience overall. School was my first experience handling stressful situations and complete work with due deadlines. Unfortunately. my 4th-year exam results were poor and I only passed one exam. It dawned on me that I had to work hard in my final years in High School in order to achieve the grades I wanted to. I then chose classes I had a keen interest in such as Drama, English and Media Studies.  This worked well and I left High School with 2 Highers and a variety of National 5 qualifications.

When I left High School, I was unsure as to what I wanted to do as a career. I had no path to follow and it started to become a worry. That’s when I started looking at college courses and I struck an interest in the Events Industry. So I started the Events Management course to further my learning experience.

Beginning My Apprenticeship

When I graduated from college, I began looking for apprenticeships and discovered Sixth Sense Training online. They were advertising a Full-Time Digital Marketing Modern Apprenticeship. This was the moment I was waiting for, the job was something I was interested in doing. I applied online and I received a call from them a week later. I was invited for an interview and it was explained to me apprenticeship would entail and it went well. Thankfully, Sixth Sense Training came to a decision to make me part of their team as a Digital Marketing Modern Apprentice.

Before becoming a Digital Marketing Modern Apprentice with Sixth Sense Training, all I knew was that it’s a great opportunity to earn a wage and also a qualification at the same time but wasn’t really sure how it worked day-to-day I thought that you would just sit and learn about Digital Marketing like it was some form of school/college work but it’s nothing like that. You do have outcomes and units to complete, but you work on them at your own pace and there is also practical work involved, so there is a variety of ways to learn in a Modern Apprenticeship. My accessor meets with me every 2 weeks to evaluate my work and leaves feedback. The structure of a Modern Apprenticeship is fantastic and much better suits my style of learning!

My Roles and Responsibilities

As a Digital Marketing Assistant, I have a variety of roles and responsibilities. Some tasks I do on a day to day basis is schedule posts on Social Media such as Facebook, Instagram, Twitter and Linkedin using specialist software like HootSuite. I create content incuding advertising images, videos and GIFs for our website and social channels.

I also take part in events and Career days where we go to venues and schools to promote Sixth Sense Training modern apprenticeships and learning opportunities. These fairs have also a good opportunity to use my Events Planning skills as well as my customer experience to talk to the people interested in doing a Modern Apprenticeship.


Lee Helped film and edit (and stars!) in this short promo video.


I now regularly work with Podio, Hootsuite, Kickresume, and Adobe CC. I’ve been taught how to create content for our website and also post live vacancies and reviews. My team can now produce Testimonials and Promo videos. It’s an amazing experience learning the ways of a Digital Marketer with hands-on work. If I’m not shooting and editing videos or updating social media, I’ll be working on my e-learning work which builds my theory and knowledge of the marketing industry.

My Apprenticeship So Far

My experience so far has been amazing, I have enjoyed every minute of my Digital Marketing Apprenticeship so far. At first, I thought it was going to be a case of just sitting, working on my coursework until I completed it, but every day is different. There is great variety in my workload and you can work at your own pace insure you understand everything. There is no pressure at all when undertaking a Modern Apprenticeship.

I am enjoying my Digital Marketing Apprenticeship, it’s a great experience and I am adapting new skills. I love being part of the Sixth Sense Training team and I now have taken my first steps on my career path and further my knowledge and skills in the Digital Marketing Industry.  Overall my Digital Marketing Apprenticeship has been great and anyone who is unsure about a career path should consider a Digital Marketing Modern Apprenticeship.

My Next Steps

I want to complete my modern apprenticeship, and further my career and experience in digital marketing.

If you would like more information on implementing apprenticeships in your organisation, leave your details and we will get in touch.

For Digital Marketing vacancies, please Apply Here


 

Digital Marketing Modern Apprenticeship Splash