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Spotlight on Lee Fyfe

Spotlight on Lee Fyfe: Digital Marketing Apprenticeship

My Career Journey Before Sixth Sense Training

In March I started a Digital Marketing Modern Apprenticeship at Sixth Sense Training. Before deciding to become a modern apprentice I was a Sales Advisor at Superdrug working part-time. Although the experience was good, it was not a job I wanted to pursue as a career. I had also recently completed an HNC in Events Management at college and decided to look for an apprenticeship, as I wanted a full-time job and income.  Digital Marketing looked like a great area to continue to improve the skills I had learned at work and college.

I wasn’t the best pupil at school, struggling with some classes, although I was much better with creative classes. I went to Calderglen High School and I enjoyed the experience overall. School was my first experience handling stressful situations and complete work with due deadlines. Unfortunately. my 4th-year exam results were poor and I only passed one exam. It dawned on me that I had to work hard in my final years in High School in order to achieve the grades I wanted to. I then chose classes I had a keen interest in such as Drama, English and Media Studies.  This worked well and I left High School with 2 Highers and a variety of National 5 qualifications.

When I left High School, I was unsure as to what I wanted to do as a career. I had no path to follow and it started to become a worry. That’s when I started looking at college courses and I struck an interest in the Events Industry. So I started the Events Management course to further my learning experience.

Beginning My Apprenticeship

When I graduated from college, I began looking for apprenticeships and discovered Sixth Sense Training online. They were advertising a Full-Time Digital Marketing Modern Apprenticeship. This was the moment I was waiting for, the job was something I was interested in doing. I applied online and I received a call from them a week later. I was invited for an interview and it was explained to me apprenticeship would entail and it went well. Thankfully, Sixth Sense Training came to a decision to make me part of their team as a Digital Marketing Modern Apprentice.

Before becoming a Digital Marketing Modern Apprentice with Sixth Sense Training, all I knew was that it’s a great opportunity to earn a wage and also a qualification at the same time but wasn’t really sure how it worked day-to-day I thought that you would just sit and learn about Digital Marketing like it was some form of school/college work but it’s nothing like that. You do have outcomes and units to complete, but you work on them at your own pace and there is also practical work involved, so there is a variety of ways to learn in a Modern Apprenticeship. My accessor meets with me every 2 weeks to evaluate my work and leaves feedback. The structure of a Modern Apprenticeship is fantastic and much better suits my style of learning!

My Roles and Responsibilities

As a Digital Marketing Assistant, I have a variety of roles and responsibilities. Some tasks I do on a day to day basis is schedule posts on Social Media such as Facebook, Instagram, Twitter and Linkedin using specialist software like HootSuite. I create content incuding advertising images, videos and GIFs for our website and social channels.

I also take part in events and Career days where we go to venues and schools to promote Sixth Sense Training modern apprenticeships and learning opportunities. These fairs have also a good opportunity to use my Events Planning skills as well as my customer experience to talk to the people interested in doing a Modern Apprenticeship.


Lee Helped film and edit (and stars!) in this short promo video.


I now regularly work with Podio, Hootsuite, Kickresume, and Adobe CC. I’ve been taught how to create content for our website and also post live vacancies and reviews. My team can now produce Testimonials and Promo videos. It’s an amazing experience learning the ways of a Digital Marketer with hands-on work. If I’m not shooting and editing videos or updating social media, I’ll be working on my e-learning work which builds my theory and knowledge of the marketing industry.

My Apprenticeship So Far

My experience so far has been amazing, I have enjoyed every minute of my Digital Marketing Apprenticeship so far. At first, I thought it was going to be a case of just sitting, working on my coursework until I completed it, but every day is different. There is great variety in my workload and you can work at your own pace ensure you understand everything. There is no pressure at all when undertaking a Modern Apprenticeship.

I am enjoying my Digital Marketing Apprenticeship, it’s a great experience and I am adapting new skills. I love being part of the Sixth Sense Training team and I now have taken my first steps on my career path and further my knowledge and skills in the Digital Marketing Industry.  Overall my Digital Marketing Apprenticeship has been great and anyone who is unsure about a career path should consider a Digital Marketing Modern Apprenticeship.

My Next Steps

I want to complete my modern apprenticeship, and further my career and experience in digital marketing.

If you would like more information on implementing apprenticeships in your organisation, leave your details and we will get in touch.

For Digital Marketing vacancies, please Apply Here


Digital Marketing Modern Apprenticeship Splash

Spotlight on Jazz Fernandez: Females in Tech. #ScotAppWeek18

ScotAppWeek18

As part of #ScotAppWeek18, we sat down with Digital Marketing Modern Apprentice, Jazz Fernandez. We asked her about her apprenticeship and her advice for any other women looking to join the world of tech.

What is your job role at Sixth Sense Training?

I’m the Recruitment and Marketing Assistant at Sixth Sense Training and I’m currently completing my Digital Marketing Modern Apprenticeship. I work with the Recruitment Manager to help employers find candidates for other modern apprenticeships. My role involves posting job adverts on our website and advertising our job roles on social media sites. I also assist in interviewing candidates. I work with specialist social media marketing tools such as Crowdfire and Hootsuite to promote our roles and grow our audience.

Why did you choose to do a Modern Apprenticeship?

I chose an apprenticeship because when I was at school, I had struggled with the learning environment and my confidence was low. When I left school I didn’t have the grades I needed for college and had no work experience. A modern apprenticeship gave me the opportunity to gain a qualification in an environment that I enjoyed. My apprenticeship allowed me to find full-time employment and grow as a person and become an effective part of a team at the same time. I found the one on one tuition to be much more suited to my style of learning and it really helped with my confidence in my abilities.

What do you like the most about your apprenticeship?

#ScotAppWeek18 Jazz Fernandez

I love the confidence and skills my apprenticeship has given me. Before I started my apprenticeship, I had suffered from really bad anxiety but there has definitely been a massive improvement in my mental health and my overall well-being since starting my apprenticeship. My managers have told me they have noticed a huge difference in my personality, and I am now more assertive. Hence, I’ve become happier to perform tasks well independently and much more competent at my job.

What would you say to other females thinking about an apprenticeship?

I would say do it! There’s nothing stopping you from doing an apprenticeship and it’s one of the best decisions I ever made. The skills I’ve learned and the support I’ve had throughout my apprenticeship has been incredible and therefore I’d love to see more women working in S.T.E.M subjects too.

Apply Now

Jazz is currently completing a Diploma for Digital Marketing SCQF Level 6. If you would like to find out more about our range of modern apprenticeships, submit your C.V here.

If you would like more information on implementing apprenticeships in your organisation, leave your details and we will get in touch.



#ScotAppWeek18

Top 10 Interview Tips

After carefully following our ‘10 Tips For Creating a Great C.V. ’ the next step is to get prepared for interviews. In our line of work, we interview a wide range of candidates for a variety of roles within a vast number of organisations. Therefore, we see a lot of good and bad examples of interviews. The interview stage is the employer’s way of getting to know more about you so it is vital you prepare. However, interviews also give the applicant the opportunity to impress and to find out more about the job role and the organisation you would be working for. We understand that interviews can often be daunting experiences so follow our top 10 tips to ease your fears and show why you are the perfect candidate.

Do your research

It is always encouraging to speak with proactive candidates who have taken the time to research the job role and have a rough idea what will be expected of them. Most businesses have an online presence, so have a look at their website, social media, and even any online news articles to see what you can find out about the company, what they do, and their company ethos. Also be sure to have a copy of the job advert and try to match your skills and strengths with the job duties they are looking for.

Practice your responses

In an interview, you will be asked a series of questions in regards to your C.V. Interviewers are always interested to see what you can bring to the role, your skills, and your aspirations. These questions can seem scary, however by practicing your responses before attending the interview, you should be able to highlight your skills and provide evidence of how you might have previously used these skills to get tasks completed. Taking the time to practice really does pay off.

Dress for the job you want

First impressions are important and interviewers always like to see candidates making an effort rather than turning up in their jeans and trainers. Now, we understand that not everybody owns a business suit. However, a smart outfit and good personal hygiene are essential to show the interviewer you are professional, ready to work and be conscious of the employer’s environment and expectations of their workforce.

Don’t just talk the talk

We love receiving C.V’s highlighting a variety of skills and achievements. But reading about them is not enough for us to put you forward to an employer. We’re not expecting candidates to carry out a series of tasks like The Apprentice, but we need want to know why these skills would be beneficial to the position you are applying for and how you implemented such skills in previous roles. Don’t just say you are good at something, justify it.

Interview the Interviewer

Often, job adverts don’t mention the salary or the company we are recruiting for. We always try to fill the candidate in on these factors during the interview, but it’s good to see a candidate being proactive and preparing questions for the interviewer. This demonstrates your interest and level of research on the role.

Be early

But not too early. We don’t want you lingering around aimlessly waiting to be seen. Arriving five or ten minutes before your scheduled time is perfect. As a recruiter, there is nothing more annoying than a good candidate who turns up late for their interview slot. Or doesn’t turn up at all. Being early shows the employer that you are serious about the position and sets a good example. Be sure to factor in travel time and if you are running late, contact the employer to inform them. Use Google maps to plan your journey, know the building you are going to and allow extra time.

Employers love passion

There is nothing better than speaking to somebody who is genuinely passionate about the position they are applying for. Show why you are passionate and don’t forget that body language and tone are great indicators. Be as honest, open and positive with your interviewer as possible.

Use Professional Language

In Scotland, many people tend to use slang in normal conversation- “aye, naw, ken, yous” etc. However, no boss wants to hear this when they’ve just met you and if you are applying for a job that involves answering phones, dealing with the public or other businesses. Practice your interview voice and correct terminology. Remember that your interviewer is a professional and not one of your mates or family.

Breathe

Interviews can be a stressful experience, but try to relax and remain as calm as possible. Bring a bottle of water into the interview and take time to regroup if you are nervous. Try to use your body language to exude confidence by maintaining eye contact and shaking the interviewer’s hand at the beginning and the end of the interview. If you prepare correctly then you should be confident of your chances.

Follow Up

Although you don’t want to pester the interviewer for days after your interview and bombard them with phone calls when they are still trying to make their final decision. Instead, send them a short email within 24 hours thanking them for seeing you, reiterating your interest in the job and highlighting any additional details that may have been overlooked in the interview. It’ll keep you at the forefront of the interviewer’s mind and let them know you are serious about getting hired.

Good luck and remember that everything takes practice. If you aren’t successful at your interview, don’t get disheartened. You will get better with practice and eventually the right opportunity will come along!

If you would like more information on implementing apprenticeships in your organisation, leave your details and we will get in touch.




Interview Tips

Top 10 Tips for Creating a Great C.V.

1Creating A Great C.V

Creating A Great C.V

One of the most important aspects when looking for a Modern Apprenticeship is creating a great C.V . If you take the time to get it right you will secure interviews in no time, if not you may be overlooked time and time again by employers. Your Curriculum Vitae is a place to include all your work experience, education, personal achievements and a great way to sell yourself to prospective employers. Here we give you our top 10 tips on creating the perfect C.V to land your perfect job.


1.Take your time

One of the most common things we see at Sixth Sense HQ from young job hunters is a rushed CV. Missing information, spelling mistakes and grammatical errors are the main culprits and spending a little bit of time making sure your CV is detailed and free from mistakes can make a huge difference to your chance of success.

2. Express your Individuality

Many potential apprentices have similar employment backgrounds and educational histories so it is important to distinguish yourself and put your personality into your C.V. Experiment with the layout, add an “about me” section, list your interests and hobbies, some candidates even create video C.Vs and go digital. Just make sure that your creativity doesn’t distract from the message by being difficult to read!

3. Keep It Brief

 A good C.V should be no longer than two A4 pages. This should be plenty of space to include all relevant information and not lose the employer’s interest.

4. Make sure your C.V is up-to-date 

Many candidates forget to update their C.V regularly, and potentially crucial information is left off. Recent work placements and new qualifications are often forgotten about. However, they could be the difference between getting an interview or your application being passed over.

5. Tailor Your Application

Another common issue with job seekers is that their application isn’t tailored to the specific role they are applying for. Therefore, employers can tell you haven’t spent much time on your application. If you are looking for a Digital Marketing role, your application should reflect this and not focus on your interest in health & beauty for example.       Business Man Thumbs Up

6. Include a reference

Whether it is a previous employer, a teacher or lecturer or even a coach or youth worker, having a reference to vouch for you can be a great way of validating your application.

7. Ensure the CV is in date order

 Your most recent employment and your highest level of qualification should always come first in their relevant sections. This allows an employer to easily identify your career path so far and your level of academic achievement. Make sure start and end dates are accurate.

8. Use a professional e-mail address

Although [email protected] or [email protected] might go down well with your friends, they do not give off a great first impression to potential employers. A simple firstname.lastname email address is ideal for job-seeking and allows you to keep all correspondence separate from your Topshop offers and chain-mails from Gran so that that job offer doesn’t get lost in the shuffle!

C.v Upload Logo

Click Here To Submit Your C.V

9. Always watch your font

 It might look cute but Comic Sans is never O.K for a C.V. A simple font like Times New Roman, looks professional, is easy to read and won’t make recruiters roll their eyes.

10. Use professional language

In Scotland especially we have a tendency to speak in slang, text speak and made up words. Avoid phrases like “I would love to work for yous” and “A am” instead of “I am”. A C.V is a professional document and it is important you maintain a professional tone.

If you would like more information on creating the perfect CV and our apprenticeships, leave your details and we will get in touch.



Sixth Sense Training Splash