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Spotlight on Lee Fyfe

Spotlight on Lee Fyfe: Digital Marketing Apprenticeship

My Career Journey Before Sixth Sense Training

In March I started a Digital Marketing Modern Apprenticeship at Sixth Sense Training. Before deciding to become a modern apprentice I was a Sales Advisor at Superdrug working part-time. Although the experience was good, it was not a job I wanted to pursue as a career. I had also recently completed an HNC in Events Management at college and decided to look for an apprenticeship, as I wanted a full-time job and income.  Digital Marketing looked like a great area to continue to improve the skills I had learned at work and college.

I wasn’t the best pupil at school, struggling with some classes, although I was much better with creative classes. I went to Calderglen High School and I enjoyed the experience overall. School was my first experience handling stressful situations and complete work with due deadlines. Unfortunately. my 4th-year exam results were poor and I only passed one exam. It dawned on me that I had to work hard in my final years in High School in order to achieve the grades I wanted to. I then chose classes I had a keen interest in such as Drama, English and Media Studies.  This worked well and I left High School with 2 Highers and a variety of National 5 qualifications.

When I left High School, I was unsure as to what I wanted to do as a career. I had no path to follow and it started to become a worry. That’s when I started looking at college courses and I struck an interest in the Events Industry. So I started the Events Management course to further my learning experience.

Beginning My Apprenticeship

When I graduated from college, I began looking for apprenticeships and discovered Sixth Sense Training online. They were advertising a Full-Time Digital Marketing Modern Apprenticeship. This was the moment I was waiting for, the job was something I was interested in doing. I applied online and I received a call from them a week later. I was invited for an interview and it was explained to me apprenticeship would entail and it went well. Thankfully, Sixth Sense Training came to a decision to make me part of their team as a Digital Marketing Modern Apprentice.

Before becoming a Digital Marketing Modern Apprentice with Sixth Sense Training, all I knew was that it’s a great opportunity to earn a wage and also a qualification at the same time but wasn’t really sure how it worked day-to-day I thought that you would just sit and learn about Digital Marketing like it was some form of school/college work but it’s nothing like that. You do have outcomes and units to complete, but you work on them at your own pace and there is also practical work involved, so there is a variety of ways to learn in a Modern Apprenticeship. My accessor meets with me every 2 weeks to evaluate my work and leaves feedback. The structure of a Modern Apprenticeship is fantastic and much better suits my style of learning!

My Roles and Responsibilities

As a Digital Marketing Assistant, I have a variety of roles and responsibilities. Some tasks I do on a day to day basis is schedule posts on Social Media such as Facebook, Instagram, Twitter and Linkedin using specialist software like HootSuite. I create content incuding advertising images, videos and GIFs for our website and social channels.

I also take part in events and Career days where we go to venues and schools to promote Sixth Sense Training modern apprenticeships and learning opportunities. These fairs have also a good opportunity to use my Events Planning skills as well as my customer experience to talk to the people interested in doing a Modern Apprenticeship.


Lee Helped film and edit (and stars!) in this short promo video.


I now regularly work with Podio, Hootsuite, Kickresume, and Adobe CC. I’ve been taught how to create content for our website and also post live vacancies and reviews. My team can now produce Testimonials and Promo videos. It’s an amazing experience learning the ways of a Digital Marketer with hands-on work. If I’m not shooting and editing videos or updating social media, I’ll be working on my e-learning work which builds my theory and knowledge of the marketing industry.

My Apprenticeship So Far

My experience so far has been amazing, I have enjoyed every minute of my Digital Marketing Apprenticeship so far. At first, I thought it was going to be a case of just sitting, working on my coursework until I completed it, but every day is different. There is great variety in my workload and you can work at your own pace ensure you understand everything. There is no pressure at all when undertaking a Modern Apprenticeship.

I am enjoying my Digital Marketing Apprenticeship, it’s a great experience and I am adapting new skills. I love being part of the Sixth Sense Training team and I now have taken my first steps on my career path and further my knowledge and skills in the Digital Marketing Industry.  Overall my Digital Marketing Apprenticeship has been great and anyone who is unsure about a career path should consider a Digital Marketing Modern Apprenticeship.

My Next Steps

I want to complete my modern apprenticeship, and further my career and experience in digital marketing.

If you would like more information on implementing apprenticeships in your organisation, leave your details and we will get in touch.

For Digital Marketing vacancies, please Apply Here


Digital Marketing Modern Apprenticeship Splash

Spotlight on Jazz Fernandez: Females in Tech. #ScotAppWeek18

ScotAppWeek18

As part of #ScotAppWeek18, we sat down with Digital Marketing Modern Apprentice, Jazz Fernandez. We asked her about her apprenticeship and her advice for any other women looking to join the world of tech.

What is your job role at Sixth Sense Training?

I’m the Recruitment and Marketing Assistant at Sixth Sense Training and I’m currently completing my Digital Marketing Modern Apprenticeship. I work with the Recruitment Manager to help employers find candidates for other modern apprenticeships. My role involves posting job adverts on our website and advertising our job roles on social media sites. I also assist in interviewing candidates. I work with specialist social media marketing tools such as Crowdfire and Hootsuite to promote our roles and grow our audience.

Why did you choose to do a Modern Apprenticeship?

I chose an apprenticeship because when I was at school, I had struggled with the learning environment and my confidence was low. When I left school I didn’t have the grades I needed for college and had no work experience. A modern apprenticeship gave me the opportunity to gain a qualification in an environment that I enjoyed. My apprenticeship allowed me to find full-time employment and grow as a person and become an effective part of a team at the same time. I found the one on one tuition to be much more suited to my style of learning and it really helped with my confidence in my abilities.

What do you like the most about your apprenticeship?

#ScotAppWeek18 Jazz Fernandez

I love the confidence and skills my apprenticeship has given me. Before I started my apprenticeship, I had suffered from really bad anxiety but there has definitely been a massive improvement in my mental health and my overall well-being since starting my apprenticeship. My managers have told me they have noticed a huge difference in my personality, and I am now more assertive. Hence, I’ve become happier to perform tasks well independently and much more competent at my job.

What would you say to other females thinking about an apprenticeship?

I would say do it! There’s nothing stopping you from doing an apprenticeship and it’s one of the best decisions I ever made. The skills I’ve learned and the support I’ve had throughout my apprenticeship has been incredible and therefore I’d love to see more women working in S.T.E.M subjects too.

Apply Now

Jazz is currently completing a Diploma for Digital Marketing SCQF Level 6. If you would like to find out more about our range of modern apprenticeships, submit your C.V here.

If you would like more information on implementing apprenticeships in your organisation, leave your details and we will get in touch.



#ScotAppWeek18

Trending on MyMA… write great emails

This article has been lifted from our eLearning website on writing an email campaign- myma.sixthsense-training.com


How do you write a great marketing email?

It all comes down to a few email campaign copywriting best practices that you should apply to both the subject line of your message and the message body itself.

The subject line

  1. Use actionable language. (like “take,” “download,” “reserve,” “ask,” “buy,” etc.), the reader knows exactly what they can do in the email,
  2. Personalise when possible. If you know the contact’s name then add a dynamic name field such as [FIRSTNAME] into your subject line,
  3. Prioritise clarity, and only then think about “catchiness.” You might have a great line that sounds cool but makes no sense. Your subject line should be clear before anything else.
  4. Align your subject line copy and email copy. Make sure that your subject line is actually the subject of your email main body content.

The main body

  1. Establish relevancy. This is different from personalising your email. Just because you know the customer’s name doesn’t mean the email is relevant. Try to think about something that interests them specifically.
  2. Write in the second person. Writing in the second person means using the pronouns “you,” “your,” and “yours.”
  3. Talk about benefits, not features. You know the value of your email. But does your recipient? No, not yet. And it’s your job to explain it.
  4. Be brief. Think about when you open a marketing email in your inbox. Do you read every single word in there? Probably not.
  5. Be lovable. Just because emails are meant to inform doesn’t mean they can’t also delight. In some cases, email can be a great avenue for letting your brand’s personality shine, helping you build a meaningful relationship with the folks on your email list.
  6. Use actionable language in your call-to-action.That’s right: Emails have calls-to-action, too.
Here’s an example of a great email:
free-lattes-concise-email-language

Email image

We know that it’s probably not possible to include every single step mentioned above, but if you try to include as many as possible, your email will be sure to have a positive effect on your customers.

Classroom


This article has been taken from myma.sixthsense-training.com – our eLearning portal for Modern Apprenticeships. To access the rest of this course, and loads more like it, call us now to see if you’re eligible for one of our apprenticeships.

01355 698011

If you would like more information on how to write great emails and learn about our Digital Marketing apprenticeship, leave your details and we will get in touch.



myma elearning

Vote for Sixth Sense Training

Vote for Sixth Sense Training!

Sixth Sense Training is currently launching a new series of digital skills courses aimed at young people who are getting ready to leave school and considering a career in Information Technology.

We’ve applied for funding for the following digital skills opportunity and need your help to make it happen…


Our project is a series of distance learning classes designed to train youths in the skills of Digital Marketing. The course is designed to make use of the latest in digital learning technology to create a modern learning environment for Glasgow’s young people.

The course will be delivered over four weeks and will consist of virtual classes of 15 students. Along with a virtual classroom, we plan to make use of video lectures and our own custom built eLearning website which is full of interactive content that they can use to learn at their own pace in between lectures and assignments. The course will cover online marketing, how to promote business through social media and newsletters and will teach students how to build a professional and contemporary looking website using a popular web building platform. It will also cover search engine optimisation, keywords, adwords and other forms of paid adverts. This course will equip youths with the skills necessary to move into an IT role with the prospect of gaining a vocational qualification.

We are very excited about the prospect of working with young people so early on to harness natural ability and give them the opportunity to develop into industry professionals. During the program, we will present digital skills career choices as achievable, worthwhile goals to set. It’s our objective to provide each trainee with at least one career option on completion of the program. These career options can range from admin and digital marketing to technical IT apprenticeships.


If you think that young people in the Glasgow area would benefit from digital skills training followed by a genuine job offer, click on this link and vote for Sixth Sense Training.

If you would like more information on implementing apprenticeships in your organisation, leave your details and we will get in touch.



Trending on MyMA – Market Segments

This article has been lifted from our Digital Marketing Modern Apprenticeships support material on market segments – myma.sixthsense-training.com


Market segmentation is the process of establishing different groups of customers and potential customers with a shared characteristic. For example, customers differ in…

  • What they want from a product or service
  • The amount they are able to or willing to pay for it
  • The quantities they buy
  • The types of media that they use
  • The time and place that they buy

These are just examples, there are actually countless ways of segmenting a market. But, by grouping customers with similar characteristics together, you can market to them more appropriately.

So, it makes sense to identify these characteristics. Once this information is clear, you can develop an effective marketing strategy which reaches people with product information that they actually want and is relevant to their needs.

Read more →