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Digital Jumpstart- Booster tools for small businesses.

We are delighted to announce that we are launching our new Digital Jumpstart programme for small businesses. This additional service is designed to help the businesses that we work with prosper by offering the implementation of several technologies that are beneficial to the running and operation of your company in the digital age. These services are now available and completely free to any business that has a Sixth Sense Training Modern Apprentice working for their organisation. The service is designed to streamline the day to day running of your business as well as increase your business’s online exposure. Sixth Sense Training's Digital Jumpstart So now not only do you get 100% government funded training for your business’s new apprentice, with Digital Jumpstart you also get access to our business expert’s experience and tried and tested tools to help you grow your business. The following Digital Jumpstart services are now available to any interested business that employs at least one modern apprentice:

Professional Website Design

Studies show that between 70-80% of people research a company online before visiting the small business or making a purchase with them. Therefore, it is important that when potential customers search for your company they are impressed with what they find. A sleek, well-made website really highlights the professionalism of your business and offers the consumer confidence in choosing you. Our in-house IT team will create a functional website that is both aesthetically pleasing as well as automatically optimised for mobile browsers for any small business that we have an IT or Digital Modern Apprentice within. We will also provide the apprentice with the tools to maintain and update the site as required.

Online Coding Course

  We will fund an acclaimed external course that teaches your apprentice(s) the fundamentals. Develop insider tips to work quickly and efficiently with web technologies like HTML5, CSS3 and Python.  The course also shows the apprentice how to build your own responsive websites using more advanced techniques such as iQuery PHP 7, MySQL 5 and Twitter Bootstrap. By then they’ll be developing blogs and eCommerce sites with WordPress, and learn smart ways to add dynamic content, using APls to connect to sites such as Google Maps and Facebook. “As we all know, the best way to learn is to do, so you’ll complete fun website challenges at every turn. Plus, as you fly through the course, you’ll use your skills to put a site together as you go. The final challenge is a full Twitter clone.”

Bespoke Database Design

 Free custom built, mobile-friendly database, to hold your customer records, track sales and projects, collaborate with colleagues and more.

Customer Relations Manager

 Make tracking your leads and sales as easy as possible. Combined with real-time communication and task management in one place we will install a fully customisable CRM your team will love to use.

Social Media Management Platform

We will set up a social media management platform for your apprentice to effectively manage all your accounts in one place. Facebook Monitor Multiple Social Media Streams in One Place. This will allow you to schedule posts in advance, easily view analytics data and share information easily. You can also use the platform for social media listening which helps to manage customer service on social media efficiently.

Online Accounting Software

 We will implement cloud-based accounting software for small and medium-sized businesses.  This software will allow you to manage invoices, payments, payroll and expenses far more efficiently. No more paper.

H.R System

Instantly access essential information, from key documents to contact details, with adaptable permissions to keep things secure. Individual logins mean your team can take responsibility for updating their own profiles. Team Members can request holiday days, unpaid leave and sick days, with a straightforward approval process for Team Leaders. See an overview of current and upcoming time off for your entire company. Personalise your working week and set restricted days in advance.
Modern Apprenticeships for a Modern Workplace

Sixth Sense Training’s Digital Jumpstart is available for all of the following courses:

Digital Applications SVQ
Digital Marketing SVQ
ICT Professional SVQ
If you would like to take advantage of these services and would like to upskill your existing staff or use our complimentary recruitment service to hire a modern apprentice, please contact [email protected] or fill out the web-form here.

If you would like more information on implementing apprenticeships in your organisation, leave your details and we will get in touch.

Learning Disability Week- Scotland

Learning Disability Week

Mencap message for Learning Disability Week is to urge employers to consider the benefits of employing people with additional needs. There are benefits for both the person with a learning disability and also for the organisation in which they work. A young worker Research carried out by Mencap has indicated there are a number of barriers, which make it harder for people with a learning disability to find, and stay in work. These include negative attitudes and low expectations towards people with a learning disability from employers, managers and colleagues; skills and qualifications gaps, lack of flexible, personalised employment programmes and unfair treatment and discrimination in the workplace. The week aims to highlight and remove the barriers faced by people with a learning disability to ensure they enjoy the same quality of life as the population as a whole. According to research carried out by Mencap, nearly 1 in 3 of 18-35-year-olds with a learning disability spend less than 1 hour a day outside their homes and currently 8 in 10 working-age people have a mild or moderate learning disability. However, fewer than 2 in 10 are in employment, with less than 6% in paid employment. We want to help change that.

Accessibility

Sixth Sense Training takes pride in being open and accessible to the needs of the employers and the employees. Therefore, we aim to match each employee with the perfect business, allowing both to thrive. Our partnership with assistive technology specialists, Concept Northern, has made this a reality. Concept Northern continually support people with disabilities and learning difficulties in employment, education and privately. Learning Disability Week- Concept Northern If you’re interested in learning more about the benefits of employing a team member with a learning disability, including boosting staff morale, financial costs and improving the public image of your company by demonstrating a commitment to diversity and inclusivity in the workplace, then contact Sixth Sense Training. To recruit individuals with learning disabilities and to find out what job opportunities are available in your area visit www.sixthsense-training.com for further information.
Additionally, visit Mencap’s website to see if you can make a difference- Mencap employers’ resources [online] at: https://www.mencap.org.uk/learning-disability-explained/resources-employers Mencap Learning Disability Week resources [online] at:https://www.mencap.org.uk/get-involved/learning-disability-week-2017

If you would like more information on implementing apprenticeships in your organisation, leave your details and we will get in touch.

Scottish Employment Recruitment Incentive: SERI Funding

Modern Apprenticeships for a Modern Workplace

In an effort to help businesses recruit more young people, the government has re-opened SERI Funding for 2018. This scheme targets support at unemployed young people with the greatest barriers to employment. There is an emphasis on training as part of the role, including Modern Apprenticeships.  The scheme enables young people to obtain and remain in sustainable employment. Sixth Sense Training has a history of investing in young people. We are passionate about providing opportunities to those young people that have experienced challenges in life. Time and again we have supported employers in recruiting a young person with barriers to employment. Very often that person has made the most of the opportunity, flourished and became a real asset to the business. A Modern Apprenticeship is a great way for a business to grow and for young people living in Scotland to secure a bright future through experience in the workplace, training and the qualification that they attain.    SERI Funding Stock Image

SERI Funding

SERI funding is administered by Our Skillsforce and allows businesses to obtain up to £4,000 when the business hires a Modern Apprentice (MA). The funding is a contribution towards the additional costs of recruiting a young person during their first 52 weeks of sustainable employment. The incentive is a co-investment in young people with a view to helping businesses grow. It is expected that a minimum of 25% of places allocated to councils will support people who are care experienced, ex-offenders or disabled. Funding is available from 1 April 2018 to 31 January 2019 to private or third sector organisations of any size. You’ll need to recruit someone who is 16-19 years old and fits one or more of the eligible groups. Our expert recruiters can help you determine whether the candidate is eligible and help you navigate the application process. Your business will need to demonstrate the ability to offer a young person employment lasting a minimum of 52 weeks during the modern apprenticeship.

Local Authority Breakdown

The Scottish Government published the following breakdown of SERI funding places across the country: Local Authority SERI Funding Our Skillsforce Skills Development Scotland

Criteria on Eligibility information can be found here.

Please contact us at [email protected] for more information or to begin the recruitment process.

                                                                        Glasgow City Council’s Application Pack.

If you would like more information on implementing apprenticeships in your organisation, leave your details and we will get in touch.

The Apprenticeship Levy And Scottish Businesses

What Is The Apprenticeship Levy?

The UK government announced an apprenticeship levy on employers with the aim of funding both foundation and modern apprenticeship schemes. Three million apprenticeships are targeted to be delivered by 2020.
The levy applies to all businesses in U.K and is set at a rate of 0.5% of the employer’s payroll. Businesses are entitled to a £15000 allowance for apprenticeship training in order to offset the payment. This effectively means that the levy will only be payable on a payroll in excess of £3 million per year. Smaller companies can still take advantage of available Government funding, which is likely to include an employer contribution.

What Does This Mean For My Business?

Many companies affected by the levy currently either have a small provision for apprenticeships or in many cases don’t provide apprenticeships at all at present. Therefore, many businesses will only be able to reap the benefit of the outlay by implementing a new or expanding their existing, apprenticeship programme. At Sixth Sense Training we have a fantastic record of taking young inexperienced candidates and, along with great employers, nurturing and training them into valuable assets to the businesses we work with. Who better to partner with and help you minimise the risks and maximise both the opportunities and the value of your businesses contributions that come along with the levy?
Apprenticeship Levy Splash

What Can Sixth Sense Training To Do Help? 

  • Upskill existing employees through the SVQ’s that we provide through the levy.
  • We can offer a free recruitment service to businesses to hire and train employees working towards a Modern Apprenticeship.
  • Help you define and create your company’s own personalised apprenticeship programme.
  • Advise on any additional funding that may be available.
Find Further Information At Skills Development Scotland’s Website Here.

If you would like more information on implementing apprenticeships in your organisation, leave your details and we will get in touch.

Investors In Young People Gold Accreditation

SIXTH SENSE TRAINING ACHIEVES INVESTORS IN YOUNG PEOPLE GOLD ACCREDITATION

We are delighted to have achieved the prestigious Investors in Young People Gold Accreditation. IIYP is the only people management standard that focuses on an employer’s recruitment and retention of young people. This represents a true commitment to the training and development of young people. The award demonstrates us an employer of choice for young people and testament to their effective practices around Youth Employment. Having now achieved the gold accreditation, we proudly display the Investors in Young People gold logo and plaque. Investors in Young People Logo Richard Tasker, Managing Director commented “we are delighted to receive this recognition for both ourselves and the young people we employ, as well as those we place into jobs at other companies. This year has been a very good year for our business. The growth wouldn’t have been possible without the input of our young workers and what they bring to our team.” Sixth Sense Training Career Day Peter Russian, Chief Executive of Investors in People Scotland, said “The Investors in Young People framework not only recognises and supports organisations in the employment of young people, but marks them out as an employer of choice. The benefits of recruiting and developing young people are countless. These include the creation of a talent pool for the future, new and increased skills in areas such as IT and social media. Fresh eyes and mindsets into business operations along with enthusiasm and unique talents.”

Gold Accreditation

IIYP, Scotland’s only people management award focusing on employers’ recruitment and retention of young people. This originated through a key recommendation from the Commission for Developing Scotland’s Young Workforce, led by Sir Ian Wood. Offered to all businesses across Scotland, the award recognises and supports organisations in the employment of young people. For more information on Investors in Young People please visit www.investorsinyoungpeople.scot

If you would like more information on implementing apprenticeships in your organisation, leave your details and we will get in touch.

Digital Applications apprenticeship now available

Units May Include

Testimonial

Thanks to the success of recent training programs with Sixth Sense Training, we have recently asked them to deliver ICT Professional Diploma’s for all of our technical experts.
Louise TaskerConcept Northern

Entry Requirements

If you would like more information on implementing apprenticeships in your organisation, leave your details and we will get in touch.

If you have a question about Digital Applications, Get in Touch.

Trending on MyMA… write great emails

This article has been lifted from our eLearning website on writing an email campaign- myma.sixthsense-training.com


How do you write a great marketing email?

It all comes down to a few email campaign copywriting best practices that you should apply to both the subject line of your message and the message body itself.

The subject line

  1. Use actionable language. (like “take,” “download,” “reserve,” “ask,” “buy,” etc.), the reader knows exactly what they can do in the email,
  2. Personalise when possible. If you know the contact’s name then add a dynamic name field such as [FIRSTNAME] into your subject line,
  3. Prioritise clarity, and only then think about “catchiness.” You might have a great line that sounds cool but makes no sense. Your subject line should be clear before anything else.
  4. Align your subject line copy and email copy. Make sure that your subject line is actually the subject of your email main body content.

The main body

  1. Establish relevancy. This is different from personalising your email. Just because you know the customer’s name doesn’t mean the email is relevant. Try to think about something that interests them specifically.
  2. Write in the second person. Writing in the second person means using the pronouns “you,” “your,” and “yours.”
  3. Talk about benefits, not features. You know the value of your email. But does your recipient? No, not yet. And it’s your job to explain it.
  4. Be brief. Think about when you open a marketing email in your inbox. Do you read every single word in there? Probably not.
  5. Be lovable. Just because emails are meant to inform doesn’t mean they can’t also delight. In some cases, email can be a great avenue for letting your brand’s personality shine, helping you build a meaningful relationship with the folks on your email list.
  6. Use actionable language in your call-to-action.That’s right: Emails have calls-to-action, too.
Here’s an example of a great email:
free-lattes-concise-email-language

Email image

We know that it’s probably not possible to include every single step mentioned above, but if you try to include as many as possible, your email will be sure to have a positive effect on your customers.

Classroom


This article has been taken from myma.sixthsense-training.com – our eLearning portal for Modern Apprenticeships. To access the rest of this course, and loads more like it, call us now to see if you’re eligible for one of our apprenticeships.

01355 698011

If you would like more information on how to write great emails and learn about our Digital Marketing apprenticeship, leave your details and we will get in touch.



myma elearning

Vote for Sixth Sense Training

Vote for Sixth Sense Training!

Sixth Sense Training is currently launching a new series of digital skills courses aimed at young people who are getting ready to leave school and considering a career in Information Technology.

We’ve applied for funding for the following digital skills opportunity and need your help to make it happen…


Our project is a series of distance learning classes designed to train youths in the skills of Digital Marketing. The course is designed to make use of the latest in digital learning technology to create a modern learning environment for Glasgow’s young people.

The course will be delivered over four weeks and will consist of virtual classes of 15 students. Along with a virtual classroom, we plan to make use of video lectures and our own custom built eLearning website which is full of interactive content that they can use to learn at their own pace in between lectures and assignments. The course will cover online marketing, how to promote business through social media and newsletters and will teach students how to build a professional and contemporary looking website using a popular web building platform. It will also cover search engine optimisation, keywords, adwords and other forms of paid adverts. This course will equip youths with the skills necessary to move into an IT role with the prospect of gaining a vocational qualification.

We are very excited about the prospect of working with young people so early on to harness natural ability and give them the opportunity to develop into industry professionals. During the program, we will present digital skills career choices as achievable, worthwhile goals to set. It’s our objective to provide each trainee with at least one career option on completion of the program. These career options can range from admin and digital marketing to technical IT apprenticeships.


If you think that young people in the Glasgow area would benefit from digital skills training followed by a genuine job offer, click on this link and vote for Sixth Sense Training.

If you would like more information on implementing apprenticeships in your organisation, leave your details and we will get in touch.



The Right To Work

Did you know that the number of adults with a learning disability in Scotland is significantly under-reported? This is due to inconsistencies in how learning disabilities are defined by organisations, reluctance to self-disclose, and limited recording of learning disabilities in organisations monitoring systems. The employment rate for people with a learning disability is estimated to be in the range of 7% to 25%, which is well below the disability rate of 42%. At SixthSense-Training we are working hard to see that figure increase, and along with our partners at Concept Northern, we are fully equipped to support people with disabilities. The Scottish Government commissioned the Scottish Commission for Learning Disability (SCLD) to produce a report on the scale and effectiveness of employability support for people living in Scotland with learning disabilities. They found that there were a number of societal factors that impacted on learning disability employment. The report highlighted that parents were the most used and trusted source of information and guidance for young people when determining their future career prospects. However, it was also determined that parents were often guilty of unintentionally limiting the young person’s future. The report emphasised that some parents:
    • Had low expectations of their child’s abilities
    • Feared disappointment if aspirations rise above likely outcomes
    • Are over(ly) protective and did not want their child to face potential risks
  • Were concerned about household income due to reduced benefits if young person moved into employment
The report also found that the education system hampered the young people by offering limited encouragement- Only 17% of students with a learning disability achieved an SCQF level 6 or above. At Sixth Sense Training, we provide full support for our apprentices throughout the completion of their SVQs. This both enables the apprentices to reach this level of qualification, as well as empowering the young person through the sense of freedom and independence gainful employment can offer. It was determined that most young Scot’s living with a disability choose to go to college after school. It appeared that these young Scot’s often tend to fall into ‘cycling’ between different courses rather than being supported along a pathway into employment. However, with a modern apprenticeship, young people are able to further their education and achieve  nationally recognised qualifications, while being supported by both Sixth Sense Training and their employer. We work closely with Concept Northern with all of our apprentices that face barriers to employment and Access to work is available to provide any additional specialist support required. Many people with learning disabilities have additional support needs and conditions that directly impact on their ability to enter, sustain and progress into employment. While employment may not be possible for everyone, it should be a very real aspiration for all. In order to support more people with additional needs and help to find them gain employment we must:
    • Challenge the misconceptions held by employers and existing employees
    • Encourage and support employers on how to provide a more accessible and inclusive workplace
    • Encourage employers to invest in the career development and progression of employees with a learn disability
  • Encourage employers to make adaptations in their recruitment and employment practices so that people can access and sustain the jobs on offer
Cultural change won’t happen overnight, but we are making efforts to challenge both employers and employees preconceptions. So what works for people with a learning disability, and how are Sixth Sense Training incorporating that into our practice?
    1. Sixth Sense Training will be employment focused from the start – we will chat about the implications of moving into work. Work alongside parents and carers and raise expectations and develop a family commitment to moving into real, sustainable employment
    1. We will have in-depth discussions with each client to ascertain skills, qualities, ambitions and support needs, to ensure that they are fully understood
    1. Person Centered job matching. Proactive engagement with employers so that all needs and concerns are taken into account
    1. We maintain a strong relationship with employers and deliver ongoing support and advice. We ensure that reasonable adjustments are made and that the employee is working in a supportive environment.
  1. We have experienced job coaches available to provide job support and aftercare as and when required and aim to gradually phase out the support as required
Sixth Sense Training are passionate about championing people with learning disabilities into employment throughout Scotland. If you are interested in support or would like to find out how your business can be part of the solution by employing someone with learning disabilities please email [email protected] and one of our team will be in contact or alternatively give us a call on 01355 698011 and we will be happy to hear from you.

If you would like more information on implementing apprenticeships in your organisation, leave your details and we will get in touch.

Trending on MyMA – Market Segments

This article has been lifted from our Digital Marketing Modern Apprenticeships support material on market segments – myma.sixthsense-training.com


Market segmentation is the process of establishing different groups of customers and potential customers with a shared characteristic. For example, customers differ in…

  • What they want from a product or service
  • The amount they are able to or willing to pay for it
  • The quantities they buy
  • The types of media that they use
  • The time and place that they buy

These are just examples, there are actually countless ways of segmenting a market. But, by grouping customers with similar characteristics together, you can market to them more appropriately.

So, it makes sense to identify these characteristics. Once this information is clear, you can develop an effective marketing strategy which reaches people with product information that they actually want and is relevant to their needs.

Read more →